For example, if there are five dimensions of emotional intelligence (EQ), then a scale that measures EQ should contain questions regarding each dimension. Content ValidityĬontent validity refers to whether a test or scale is measuring all of the components of a given construct. For similar reasons, when selecting a test one must consider how worthwhile it will appear to the participant who takes it and other laymen who will see the results” (Cronbach, 1970, p. He may skip doses, and in the end may decide doctors cannot help him and let treatment lapse all together. “When a patient loses faith in the medicine his doctor prescribes, it loses much of its power to improve his health. If a scale, or a test, doesn’t have face validity, then people taking it won’t be serious.Ĭonbach explains it in the following way: If the experts agree that the scale measures what it has been designed to measure, then the scale is said to have face validity. One common way to assess face validity is to ask a panel of experts to examine the scale and rate it’s appropriateness as a tool for measuring the construct. It should not have questions about math or chemistry. That is, do the questions seem to be logically related to the construct under study.įor example, a personality scale that measures emotional intelligence should have questions about self-awareness and empathy. Face Validityįace validity refers to whether a scale “appears” to measure what it is supposed to measure.
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